Pakistan’s E-Commerce Surge in 2025 — Trends, Growth, and Opportunities

Overview:
Pakistan’s e-commerce landscape is experiencing unprecedented growth, positioning the country as a significant player in the global digital economy.​unfoldingnews.net+2Minute Mirror+2Nation+2

Key Trends:

• Mobile-First Shopping:
  Over 80% of internet users in Pakistan access the web via smartphones, with 58% making purchases through mobile devices in 2023. This trend is expected to rise further, emphasizing the importance of mobile-optimized platforms. ​Minute Mirror+2Arab News+2Nation+2
• Digital Payments Adoption:
  Platforms like JazzCash, Easypaisa, and Raast are facilitating a shift from cash-on-delivery to digital transactions, promoting financial inclusion and reducing transaction costs. ​unfoldingnews.net+6akademosresearch.com+6dailyupdown.com+6
• Social Commerce Growth:
  With 71.7 million active social media users as of January 2024, platforms like Facebook, Instagram, and TikTok are becoming vital sales channels, enabling businesses to reach wider audiences through influencer marketing and live shopping events. ​Minute Mirror+2Nation+2akademosresearch.com+2
• Personalized Shopping Experiences:
  E-commerce platforms are leveraging AI and data analytics to offer personalized product recommendations and targeted marketing, enhancing customer engagement and loyalty. ​ledgermax.pk

Opportunities:

• SME Empowerment:
  E-commerce provides small and medium enterprises (SMEs) with access to broader markets without significant infrastructure investments.​Pkonomist
• Job Creation:
  The sector is generating employment opportunities in areas like digital marketing, logistics, and customer service.​Pkonomist
• Global Market Access:
  Local businesses can now reach international customers through platforms like Amazon and Alibaba, expanding their revenue streams.