Major E-Commerce Deals in Pakistan — Shaping the Digital Marketplace

Overview:
Significant investments and partnerships are transforming Pakistan’s e-commerce sector, attracting both local and international players.​

Notable Developments:

• Daraz’s Expansion:
  Acquired by Alibaba Group in 2018, Daraz continues to dominate the market with over 7 million monthly active users as of July 2024. ​
• Entry of Global Giants:
  Platforms like Amazon, SHEIN, and Temu have entered the Pakistani market, reflecting its growing attractiveness to international e-commerce companies.
• Rise of Local Platforms:
  Homegrown platforms such as DealCart and Savyour are gaining traction, offering localized solutions and contributing to the sector’s diversity. ​

Impact:

• Increased Competition:
  The influx of global and local players is intensifying competition, leading to better services and pricing for consumers.​
• Infrastructure Development:
  Investments are being made to improve logistics, payment systems, and customer service, enhancing the overall e-commerce ecosystem.