20-Year-Old Fine Jewelry eCommerce Brand

20-Year-Old Fine Jewelry eCommerce Brand 

Business Overview

• Type: eCommerce (Amazon Dropshipping)

• Niche: Fine Jewelry – Design & Style

• Location: New York, United States

• Established: 2005

• Monthly Revenue: $12,269

• Monthly Profit: $4,417

• Profit Margin: 36%

• Profit Multiple: 2.9x

• Revenue Multiple: 1.0x

• Asking Price: Confidential (Contact Seller)

Business Summary
This is a legacy eCommerce business with nearly two decades of operational history, selling one of the largest collections of fine jewelry on Amazon.com. Operating via a dropshipping model supported by two U.S.-based warehouses, the store manages over 841,555 live SKUs, primarily sterling silver, gold, and platinum-based jewelry including rings, bracelets, and necklaces.

With an average item sale price of $266 and a 95.55% Featured Buy Box Win Rate, this brand has firmly positioned itself in Amazon’s marketplace. Backed by Amazon Brand Registry, the business enjoys strong search visibility, customer loyalty, and verified reviews.

Key Metrics & Features

• Net Margin: 36% (previously 55% average)

• Avg. Page Views: 14,384/month

• SKUs: 841,555+

• Fulfillment: 2 U.S.-based dropship warehouses

• Time Commitment: < 1 hour/day

• Strong social presence: 30 daily posts across Instagram, Facebook, and X

• Amazon Brand Registry protection and ranking advantages

Growth Opportunities

• Expand to Walmart.com, eBay, Shopify

• Introduce automation software to reduce overhead further

• Launch paid media campaigns to scale visibility

• Diversify into higher-margin categories (e.g., custom pieces, luxury lines)

• Optimize product catalog using performance data

Assets Included in Sale

• Amazon store with 19-year history

• All brand assets and digital media rights

• Social media accounts

• Supplier/warehouse relationships

• Post-sale support for a smooth transition

Reason for Sale
Owner is seeking to exit and pursue a new industry after building the largest fine jewelry marketplace on Amazon.