Niche: Home & Lighting
Monetization: Mediavine (display ads)
Established: July 2021 (~3 years, 10 months old)
Monthly Profit: $388
Domain Authority: 21
Traffic: 12,700 monthly visitors
Income Multiple: x32
Asking Price: ~$12,400
1,000 published articles: Massive content base in the lighting/home improvement niche
DA 21: Solid SEO foundation, organic link growth
Monetized via Mediavine: Premium ad platform (note: buyer must meet re-approval threshold of 50K sessions/month)
Diversified traffic: Primarily from Bing, DuckDuckGo, and Yahoo – Google-light footprint
Established Pinterest & YouTube: Includes Pinterest account (~84 followers) + small YouTube channel
Passive income site: Minimal ongoing effort required
Affiliate Integration: High product-focus niche – perfect for Amazon/Wayfair/LightingDirect affiliate links
Ad Expansion: Add Ezoic as a fallback if Mediavine threshold isn’t met post-sale
Content Refresh: Improve, update, and interlink existing 1,000 articles to drive traffic
Email List: No email marketing – opportunity to build a list around lighting guides, deals, and tips
Product Reviews: Expand into reviews, comparison content, and buying guides
Pinterest Growth: Tap into visual content potential with lighting décor and design boards
Full website and all published content (1,000 articles)
Domain name
Pinterest account (~84 followers)
Small YouTube channel
Monetization accounts (as transferable)
SOPs or guidance (if provided by seller)
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With a large content base, stable traffic, and Mediavine monetization, this lighting website is a plug-and-play opportunity for home/interior bloggers, niche content flippers, or affiliate marketers. The niche is evergreen and product-focused, offering long-term SEO potential and conversion opportunities.