TONI&GUY PAKISTAN – Style, Status & a Salon Revolution
TONI&GUY PAKISTAN – Style, Status & a Salon Revolution
From a single high-end outlet to setting the gold standard for luxury hair and beauty in Pakistan
THE GLOBAL ROOTS
- Toni & Guy was founded in London in 1963 by Italian brothers Toni and Guy Mascolo.
- It quickly became one of the world’s most recognizable names in hairstyling, fashion-forward cuts, and trendsetting salon experiences.
- With over 400+ salons globally, it entered markets like Dubai, New York, Milan — and then Pakistan.
ARRIVAL IN PAKISTAN (2009)
- Toni & Guy made its debut in Pakistan in 2009, launching its first salon in Lahore, brought in by CEO and Creative Director Shammal Qureshi.
- Shammal, a trained stylist and graduate from the UK Toni & Guy academy, had a vision:
- Introduce international-level hairdressing
- Set up a professional, high-end salon culture with trained staff
- Offer Pakistani clients London-standard services in cutting, coloring, and styling
- It wasn’t just about looking good — it was about bringing prestige, skill, and consistency to Pakistan’s beauty scene.
RAPID EXPANSION AND BRANDING
- After the Lahore launch, Toni & Guy Pakistan rapidly grew to other cities:
- Karachi
- Islamabad
- Multan
- Faisalabad
- Sialkot
- And even into luxury hotels and malls
- Each outlet is franchise-based but centrally trained and regulated for quality.
- Services include:
- Haircuts, styling, and coloring
- Keratin and smoothing treatments
- Nail art, facials, and makeup
- Bridal services and grooming for men
TRAINING & ACADEMY CULTURE
- One of the biggest differentiators is the Toni & Guy Academy — Pakistan’s first truly global-standard hairstyling training institute.
- Stylists must complete intensive courses before they touch clients.
- Regular international trainers fly in for masterclasses.
- The academy helped:
- Raise the skill floor for beauty professionals
- Bring international opportunities for stylists abroad
- Establish career credibility in hairstyling
CELEBRITY AND MEDIA PRESENCE
- Toni & Guy became the go-to brand for models, actors, influencers, and fashion designers.
- It has been the official backstage partner for events like:
- Fashion Pakistan Week
- Bridal Couture Week
- LUX Style Awards
- Known for signature styles like:
- Editorial cuts
- Runway hairdos
- Trend-focused coloring
CULTURE & LUXURY STATUS
- It turned a salon visit into a lifestyle experience:
- Chic interiors, top-tier products, imported equipment
- Staff trained in client etiquette, not just grooming
- Became a status symbol — especially among Pakistan’s urban elite
PRODUCT LINES AND BRAND PARTNERSHIPS
- Uses high-end products like:
- Label M (Toni & Guy’s own line)
- L’Oréal Professionnel
- Kérastase
- Olaplex
- Also offers styling tools, hair products, and exclusive retail items for take-home care
TONI & GUY VS. LOCAL COMPETITION
- While many salons in Pakistan cater to mass markets, Toni & Guy carved out a niche of upper-tier clients willing to pay for premium quality.
- Local competitors include:
- Nabila
- Bina Khan
- Sabs Salon
- Depilex Elite
- But Toni & Guy holds the edge in:
- International standardization
- Global recognition
- Training infrastructure
IMPACT ON PAKISTANI BEAUTY INDUSTRY
- Professionalized the hairdressing space, once seen as informal or unskilled
- Created a viable career path for stylists, especially women
- Pushed industry standards for:
- Hygiene
- Tools and technique
- International fashion trends
TODAY (2024)
- Toni & Guy Pakistan now operates 15+ branches nationwide
- Recognized as the top premium salon chain
- Works closely with the fashion industry, wedding market, and elite clientele
- Training hundreds of stylists each year through its academy
THE VISION AHEAD
Maintain its edge through innovation, education, and exclusivityFrom a single high-end outlet to setting the gold standard for luxury hair and beauty in Pakistan
Expand more into tier-2 cities while keeping elite positioning
Increase focus on men’s grooming, wellness, and skincare
Partner with global fashion houses for runway collaborations
THE GLOBAL ROOTS
- Toni & Guy was founded in London in 1963 by Italian brothers Toni and Guy Mascolo.
- It quickly became one of the world’s most recognizable names in hairstyling, fashion-forward cuts, and trendsetting salon experiences.
- With over 400+ salons globally, it entered markets like Dubai, New York, Milan — and then Pakistan.
ARRIVAL IN PAKISTAN (2009)
- Toni & Guy made its debut in Pakistan in 2009, launching its first salon in Lahore, brought in by CEO and Creative Director Shammal Qureshi.
- Shammal, a trained stylist and graduate from the UK Toni & Guy academy, had a vision:
- Introduce international-level hairdressing
- Set up a professional, high-end salon culture with trained staff
- Offer Pakistani clients London-standard services in cutting, coloring, and styling
- It wasn’t just about looking good — it was about bringing prestige, skill, and consistency to Pakistan’s beauty scene.
RAPID EXPANSION AND BRANDING
- After the Lahore launch, Toni & Guy Pakistan rapidly grew to other cities:
- Karachi
- Islamabad
- Multan
- Faisalabad
- Sialkot
- And even into luxury hotels and malls
- Each outlet is franchise-based but centrally trained and regulated for quality.
- Services include:
- Haircuts, styling, and coloring
- Keratin and smoothing treatments
- Nail art, facials, and makeup
- Bridal services and grooming for men
TRAINING & ACADEMY CULTURE
- One of the biggest differentiators is the Toni & Guy Academy — Pakistan’s first truly global-standard hairstyling training institute.
- Stylists must complete intensive courses before they touch clients.
- Regular international trainers fly in for masterclasses.
- The academy helped:
- Raise the skill floor for beauty professionals
- Bring international opportunities for stylists abroad
- Establish career credibility in hairstyling
CELEBRITY AND MEDIA PRESENCE
- Toni & Guy became the go-to brand for models, actors, influencers, and fashion designers.
- It has been the official backstage partner for events like:
- Fashion Pakistan Week
- Bridal Couture Week
- LUX Style Awards
- Known for signature styles like:
- Editorial cuts
- Runway hairdos
- Trend-focused coloring
CULTURE & LUXURY STATUS
- It turned a salon visit into a lifestyle experience:
- Chic interiors, top-tier products, imported equipment
- Staff trained in client etiquette, not just grooming
- Became a status symbol — especially among Pakistan’s urban elite
PRODUCT LINES AND BRAND PARTNERSHIPS
- Uses high-end products like:
- Label M (Toni & Guy’s own line)
- L’Oréal Professionnel
- Kérastase
- Olaplex
- Also offers styling tools, hair products, and exclusive retail items for take-home care
TONI & GUY VS. LOCAL COMPETITION
- While many salons in Pakistan cater to mass markets, Toni & Guy carved out a niche of upper-tier clients willing to pay for premium quality.
- Local competitors include:
- Nabila
- Bina Khan
- Sabs Salon
- Depilex Elite
- But Toni & Guy holds the edge in:
- International standardization
- Global recognition
- Training infrastructure
IMPACT ON PAKISTANI BEAUTY INDUSTRY
- Professionalized the hairdressing space, once seen as informal or unskilled
- Created a viable career path for stylists, especially women
- Pushed industry standards for:
- Hygiene
- Tools and technique
- International fashion trends
TODAY (2024)
- Toni & Guy Pakistan now operates 15+ branches nationwide
- Recognized as the top premium salon chain
- Works closely with the fashion industry, wedding market, and elite clientele
- Training hundreds of stylists each year through its academy
THE VISION AHEAD
- Expand more into tier-2 cities while keeping elite positioning
- Increase focus on men’s grooming, wellness, and skincare
- Partner with global fashion houses for runway collaborations
- Maintain its edge through innovation, education, and exclusivity
